thrē · Bentonville, Arkansas
One doctor. Four hundred women. A fourth floor in Bentonville. Appointments end when your questions do — not when the schedule does.
Start with a call →
From the fourth floor
I heard it for years in the emergency department. She'd tell me the thing she came in for. Sometimes a second, smaller thing, almost apologising for it. Never a third. Sitting beside her, a husband or a mother working down a list she wouldn't read out herself — no, no, he's busy. Not because the rest didn't matter. Because that was what she was used to.
I trained at the University of Oklahoma and spent the subsequent years hospital-employed — obstetrics and gynecology both: twenty-some deliveries a month, and a clinic full of women in between whose questions deserved longer than they got. I did the work the way it is usually done, and I was good at it, and it was still seven minutes in the room.
thrē is smaller on purpose. Four hundred members. A day that isn't overbooked. The same face every time you come in, for the annual, the hormones, the pregnancy, the delivery and the year after. None of that is innovative. It's just what the work looks like when nothing else is pulling at it.
I can't promise you outcomes; nobody honest can. I can promise that when you sit down I will not be somewhere else, and that you'll get to the third question.
The first visit
Everyone starts the same way. You come up to the fourth floor, someone hands you a matcha or a coffee, and you sit with Dr. Lloyd for an hour and a half with no clipboard between you. Your history. Your labs from wherever you've been. The thing you've been meaning to ask since before the move. He takes the notes. You leave with a written plan and his direct line.
$200 · credited against your first two months if you join.
Book the first visit →
Care
Four stages of one life, the same physician through all of them, and no question too small or too embarrassing to be the reason you came.
The whole price, on one page
Four hundred members, then the list closes. Appointments run twenty-five to ninety minutes. Cash-pay, with an itemized superbill for every visit to send against your out-of-network benefit. Work out what yours would come to →
Fit
Membership is the relationship. Aesthetics, IV and weight care are open to anyone — no relationship required.
Your doctor had seven minutes. Here's why — and what we did about it.
Most clinics get paid per visit, so they need a lot of visits. That's not a conspiracy, it's just math. thrē is cash-pay and capped at four hundred, so nobody here is counting your minutes, because nobody here is paid to. Concierge medicine exists in Northwest Arkansas, but only in primary care. Never, until now, in women's health.
How the model works →
A fifteen-minute call, free — what you need, what it would cost, what your insurance would likely do with the superbill. Or skip the call and book the first visit: ninety minutes with Dr. Lloyd for $200, credited if you join.
Founding membership is open for early 2027. Fifty places at $300 a month, held for three years.